Evaluation
Biochemist Rubric
Marketing Director
All graphics from Animation
Factory.
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Category 5 points 4 points 3 points 2 points Enzyme Structure Structure is explained well, demonstrating good knowledge and understanding
Structure is explained, demonstrating sufficient knowledge and understanding
Structure is briefly explained, demonstrating poor knowledge and understanding
Structure is not explained
Enzyme Function Function is explained well, demonstrating good knowledge and understanding
Function is explained, demonstrating sufficient knowledge and understanding
Function is briefly explained, demonstrating poor knowledge and understanding
Function is not explained
Enzyme Uses Uses are explained well, demonstrating good knowledge and understanding
Uses are explained, demonstrating sufficient knowledge and understanding
Uses are briefly explained, demonstrating poor knowledge and understanding
Uses are not explained
Images Images are used well to illustrate concepts
Images are used to illustrate concepts
Few images used to illustrate concepts
No images used to illustrate concepts
Format Font is easy to read, background enhances presentation, few grammatical errors, sources cited
Font is easy to read, background is nice, some grammatical errors, sources cited
Font may be hard to read, background too busy or plain, several grammatical errors, sources not cited
Font too small, no background, many grammatical errors, sources not cited
Category 5 points 4 points 3 points 2 points Product Description Description is complete and easy to understand
Description is sufficient and easy to understand
Description is brief but easy to understand
Description is too short and hard to understand
Product Usefulness Product is very useful and desirable
Product is somewhat useful and desirable
Product is somewhat useful but not desirable
Product is not useful or desirable
Marketing Effectivness Slogan is catchy, logo is clean, appeals to consumers
Slogan is cute, logo is present, probably appeals to consumers
Slogan is lacking, no logo, might appeal to consumers
No slogan, logo, won't appeal to consumers
Images Image of product and others are used well to advertise
Images are used to advertise
Few images used
No images used
Format Font is easy to read, information is well organized and easy to understand, few grammatical errors, sources cited
Font is easy to read, information is organized and easy to understand, some grammatical errors, sources cited
Font may be hard to read, information is poorly organized and can only be understood with work, several grammatical errors, sources not cited
Font too small, no organization of information, hard to understand, many grammatical errors, sources not cited
Last modified 04/05/11